Modules 1 & 2

MODULE 1: Business Communication, Management, and Success
The first module explains the importance of communication in the business world. It stresses that effective writing skills will be an important (and never-ending) asset to possess in climbing the corporate ladder to success. Very true.
The module does a fairly decent job of explaining how business writing differs from school writing. The differences are the purpose, audience, information, organization, style, document design, and visuals.
Next, it explains what communication accomplishes by stressing how managers need communication to collect and convey information, to make decisions, and to promote interpersonal unity. The importance of listening was an interesting point made by explaining how newcomers not only need to listen to others tell them what to do, but to learn about the organization's values and culture.
The final key point that I will mention for module 1 is the PAIBOC questions used to analyze business communication problems. These questions help analyze the writer's Purpose, identifies the Audience's differences and characteristics, Information that must be included, reader Benefits to use to support the position, expected Objections from readers, and how the Context will affect the reader's response.
Overall, module 1 lets us know the importance of effective messages.

MODULE 2: Adapting Your Message to Your Audience
 This module helps us to understand how to best meet the needs of our audiences. Analyzing and adapting the messages to be respectful and empathic to your audience are always more successful and ethical.
The module describes the five separate audiences in an organizational setting as:
Primary Audience, Secondary Audience, Initial Audience, Gatekeeper, and Watchdog Audience. This goes to show that the messages we send has the potential to be viewed by more people than we might think.
Next, finding out about the audience will help us prepare and deliver an effective message. This includes: finding out how much the audience knows about the topic, demographic factors, personalities, values and beliefs, and past behaviors. 
Also pointed out in the text, we can see how the messages reach the audience through multiple channels. The world is a much smaller, yet accessible place with all the digital technological channels that messages can go through. Although, depending on the purpose, audience, and the situation certain channels of communication may be better than others.
Again, module 2 helps us define audiences and how to adapt to their needs.